Global Business Strategy

Global Business Strategy Introduction The purpose of this business report is to analyze and evaluate Google, Inc’s marketing strategies through using several technical business models. The analysis and evaluation should explain how the business has achieved its phenomenal growth and outline whether the current strategies used are appropriate to help the organization continue with its future strategy.Advertising We will write a custom report sample on Global Business Strategy Google Inc specifically for you for only $16.05 $11/page Learn More It’s essential to understand the current intentional position of the company before appropriate strategies can be recommended and implemented. Thus, a professional investigation should reveal the following; the internal environment (strengths and weakness) and the external forces such as political and economical. Through understanding this breakdown, the current strategic position and management can be explained and understood tho roughly. Company Overview Google is an internet-based Multinational Corporation that earns profit through advisement and development of internet-based products. It was founded by two students from Stanford University namely Sergey Brin and Larry Page in 1996 (New York Times 2007). As time passed by, the need to develop a relevant search engine on the internet became more apparent. The two PhD students registered the new search engine as Google, Inc in 1997. In 1998, it was incorporated as a private company until 2004 when it was held as a public company (Anon 2010). It is also simple and almost everyone who is internet literate can use Google to search anything over the internet. The term ‘Google’ was derived from ‘googol’ which refers to the use of a search engine to obtain information on the internet. Google, Inc derives most of its revenue through the use of advertisements. Since 2004, its stock price rose to $500 in 2007 with its revenues from advertisi ng rising tremendously every year. Its initial market was valued at 1.7 billion dollars but has increased substantially to over 150 billion dollars. Its success has been triggered by the many acquisitions it has had, which gives room for more innovations (New York Times 2007). Since its inception, Google has acquired over 30 individual companies, for instance, in 2003, it acquired Applied Semantics, Inc which made advertising easy and further developments were made on the advertising campaigns (Slawski 2007). In 2006, it acquired Writely. Later the same year, Google acquired YouTube for 1.65 billion dollars. Double-click was acquired in 2007 at 3.1 billion dollars.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This was a large advertising company which was also a threat to Google in terms of competition. However, since it was acquired, there has not been much development as wou ld have been expected because of anti-trust issues that arose. In the same year, Tonic systems were acquired (Slawski 2007). Services and Products that Google Offers The company mostly offers free software, with some few exceptions. This software form the basis for end-users services which attract a large number of audiences, consequently attracting a large number of advertisers. As noted earlier, 99% of Google’s revenues come from advertising services, such as the use of AdSense, and AdWords. Google Adwords display advertisements which are relevant to the context of each specific web page. To place advertisements on AdWords, the advertising companies make some payments to Google. On the other hand, in AdSense, it is Google which pays publishers to entrench Adsense into their sites. It is worth noting that both AdWords and AdSense contain similar advertisements, the only difference is that when users click on advertisements in Adsense, the publishing company is paid whereas i n AdWords it is the users who pay Google for their adverts to be included on Google’s pages (Anon 2010). Other types of products offered by Google are two pieces of hardware referred to as the Google mini and the Google search Appliance. Google mini is preferred by small companies while medium and large companies prefer the other hardware. However, both hardware are borrowed by companies for easy searches within the company intranet, while others use them commercially on their websites. Most of Google’s products and services are offered for free which include but not limited to Gmail, YouTube, Docs spreadsheets, Google finance, and Google maps. Google is an innovative company and it is always developing new products and programs as it deems necessary. Market Analysis Google occupies almost 50% of the market share of all the search companies on the internet. Some of these companies are a threat to Google in terms of competition. For instance, Yahoo is one of the bigges t competitors and it occupies about 28% of the market share while Microsoft lags behind it with 10%. Other competitors are Ask.com and AOL, which occupies 5%market share combined (Slawski 2007).Advertising We will write a custom report sample on Global Business Strategy Google Inc specifically for you for only $16.05 $11/page Learn More Most of the products offered by Yahoo are almost similar to Google’s products, although Google offers a wider variety of products and services than yahoo. Most of Microsoft’s products are on software and operating systems although it also offers search and limited online services. Google has been able to withstand competition in the ever growing global market because of its internal development and acquisitions of major companies. It is likely that Google will expand most of the products and services it is offering today in order to compete favourably in different markets in all types of products and services including software and web-based services. PESTEL analysis Political factors Government regulation of the internet services Taxation policies Regulation on excess capacity The world is in the process of employing a free trade policy whereby the market is the one that determines the price in the market as well the products to be supplied. The global financial crisis has compelled countries of the world to relax their trade barriers. This is good for the company since it can expand in other many countries. This will increase the market base (Shane 2003). Economic Factors affecting GDP – employment, inflation, government More disposable income –profitable countries amplify service demand High investment from foreign shareholders Competition In the past decade the economy of the world has been on the low pace with many countries recording a negative rate. The world has recorded a positive rate since the great depression Era. Even if the rate today is not so good there is hope and thus a risk taker can as well diversify its business. Socio-cultural Lifestyle trends and consumer preferences Demographic changes Leisure activities Increased spending The attitude the people has towards Google products is that they are of high quality and are reliable. They are however willing to trade with current technologically improved products (Shane 2003). There are no threats as far as the social environment is concerned if the correct technology is adopted. Technological Innovation capacity Changes in technology Improved infrastructure As stated earlier, there is a change in technology in the world. Technology is not stagnant and more is expected in the future (Atrill and Mclaney 2004). The competitiveness of the company will be dependent on the efficiency of technology that it will implement. Environmental Net work problems in some regions Poor terrain Legal Technical standards Competition regulation Licensing and patent rights The important thing is t o comply with the laws and regulations, which are set.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The external forces described above can help in the determination of the Google’s market growth (or decline) and the implication of its strategic business unit. If an economic recession occurs, the economic forces would have a considerable bearing on the future market strategies through ripple effects on the political and socio-cultural factors. Political factors put a restriction on the development of the industry by putting tough taxes and regulation requirements (Slowman and Sutcliffe 2004). Marketing Strategy Identifying the customer needs and exceeding them is achieved through several factors; Price Competitive international pricing strategy (Mowen 2004). Price-wars over internet products Price-ranges (customers select services the price range that suit them). Limit pricing strategies Promotion Cross-advertising advantage (vertical integration) Acquisition of smaller companies – boosts international promotion brand name Service promotion through corporate ima ge (efficient quality products) Products / Services Diversified range of internet products and services. Inter-linked products for customer use (Mowen 2004). Delivering the content that customers desire (identifying customer preferences and delivering it to them) Place Open market operations (expansion through acquisitions) Effective distribution channels through advanced technology Accessible (i.e. virtually every place) Online media content (worldwide access) People Skilled sales team to advertise, promote, and distribute services Effective allocation of H.R. (Correct people for the job) Google’s Superior Marketing Strategy Google’s superior marketing strategy complements its mission statement and has seen its product being well positioned in the market. The company’s reputable brand name is a source of competitive advantage as it lures customer traffic. It offers clean and user friendly products and services that attract a large number of end-users. M ost of its web pages are easy to use compared to other search engines. By a single a click, a user is able to access the information he is seeking for whereas other search engines provides complicated procedures. It does also provide relevant results on specific pages making it easy for end-users. This can be termed as Google’s superior marketing strategy that has enabled it to hold its current position. On top of easy to use services, it provides a wide variety of free products and services which increase its end-users (Slawski 2007). By efficiently controlling its cost drivers, Google has developed a cost and differentiation advantage over its competitors through: A high degree of technological innovativeness Economies of scale and scope in ability to reach customers Maximization of resources and capacity Linkages between value chain activities Interrelated business units Vertical integration Strengths and Weaknesses Strength Effective management– training, motiva ting reviewing staff. Also outsourcing Marketing power growth- strong brand creation through cross-promotion. Strong balance sheet- stable liquidity average debtor/creditor days reduced. 4. Tax advantage in different countries- lower corporate taxes. Strong capital base Strategic expansion through customer-focused innovations and acquisitions High turnover growth A strong market strategy Strategically placed to fight competition A strong brand name and good reputation among customers Weaknesses Lack of a well thought future market strategy High cost structure Lack of a succession plan Google Company’s strength is ventured in its strong brand name that is internationally recognized. There is a wide recognition of its products in all parts of the world. The strength of the company is undoubtedly engineered by its internal managerial mechanisms. In order to have a competitive edge in selling its product and services, it will be advisable for the company to take advantage o f its ability to compete favourably with equal players in the market (Hooley and Saunders 1993). Porter’s 5 Forces (Analysis) Porter came up with a structure for determining competition in an industry. His argument was that in every industry, there are at least five competitive forces which establish the nature of competition within that industry. These 5 forces are examined under: Buyer’s (bargaining) power Buyers determine the way products move. It is through buyers that a company realizes its competitive advantage in the market. Google has the following buyers’ power. High Buyer Concentration- leads to price wars high competition (Ketels 2006) Short Contracts- Buyers can switch to alternatives rapidly Inexpensive switching costs- customers can switch-over effortlessly Backward Integration- threat removed since industry is diversified Competitive Rivalry in the Industry Within an industry, there are businesses which compete with each other for the available market share. These businesses either specialize in the production of similar products or differentiated products (Ketels 2006). Google’s rival firms compete with one another on the basis of: Quality Performance High exit barriers Little product differentiation High investment intensity Though the company offers high quality and low cost services, there is still great rivalry in the industry as products are close substitutes to each other. Threat of Substitutes A substitute product is a product that meets the same needs as those met by a product produced by the industry. Google’s products have many substitutes in the market offered by the competing companies such as Yahoo and Microsoft. Threat of Entry This depends on the number of entry barriers available. The higher the entry barriers, the fewer the number of competitors will be in the industry. Google enjoys the following barriers: Brand loyalty of customers Strong capital cost on entry (Ketels 2006) Legal const raints Acquisitions Government restrictions on monopolistic firms Greater economies of scale- out performance Diversification- acceptable quality survives, can be easily imitated It stands to win over the threat of entry in the market because; the government has put strong entry barriers. Supplies’ Bargaining Power Flexibility to the industry’s request Volume and price provided Concentrated suppliers High switching cost The suppliers bargaining power is weak over the buyers’ and could always lower their prices to ensure a share of the buyers’ prospective profit. The Three Generic Strategies Market segmentation is the breaking down of the target market into small segments to make advertising easy. One of the benefits of market segmentation is that companies are able to target specific populations that would have not been reached if mass marketing was adopted. With this kind of marketing, companies are able to have a closer contact with their potential c ustomers and they are able to understand their tastes, interests, and preferences. The differentiation strategy is the use of a set of incorporated actions that are intended to improve the production and delivery of goods and services and customers are expected to recognize these goods and services as having different and unique importance. The cost leadership strategy is one of the key strategies in marketing (Earl 1996). Each producer in the industry aims at being the lowest producer at a given level of quality. Products are sold at an average price so as to attract a big market share and earn high profits. Most customers tend to prefer the low priced products if they guarantee them of quality (Hooley Saunders 1993). Urgent Issues The company already has a strong brand name. This is an upper hand in positioning itself in the new market. Other than the company itself, the companies that it has acquired are also doing well. There is the expertise that the company boosts of. This is gotten from the acquired companies and the developments that have been taking place over the years. Using this, the company should come up with measures that are aimed at countering competition by offering quality to the clients. Other urgent issues include; Close relationship between its suppliers and distributors Expansion of markets through social and cultural contexts An effective procedure to be followed in order to establish new and attractive ideas for the success of the organization. Strong marketing operations- through vertical horizontal integrations Google’s Strategic Position The success or failure of any business or organization depends on the organizational behaviour perceptions. The way the management team together with the employees handles these perceptions determines whether the organization will close its operations or it will continue. This is because management and employees are responsible for the future development of the organization. This is done through motivation, communication, politics, and power. Businesses have to develop a competitive advantage if they are to continue and failure to do so will lead to deterioration (Anctil 2008). For a relationship to exist, messages have to be sent and received between people such as employees and companies such as suppliers. Google endeavours to invest in differentiation and low prices in comparison to competitors. As a result, they have adopted the hybrid strategy, which has enhanced their competitive advantage. Google has realized a high turnover growth which offsets its low profit margins and enables sustainability of the cooperation’s price-based competitive advantage. In addition to reinvestment of margins, Google has achieved differentiation through its products as well as imperfect mobility of its brand name, which is inimitable. Hence, Google enjoys market dominance and first mover advantages through technological innovations. From its initial existence, Google has ca pitalized on its core competencies through vertical integration, horizontal, and geographical diversification. In line with its marketing strategy, Google has achieved diversification inorganically through acquisitions, strategic alliances and the associate programme, as well as organically through new product development and technological innovation. The internal expansion focused on improved products for existing customers and new markets. Recommendations Since the Google Company is growing fast and at the same time facing challenges, it is important that certain recommendations be proposed. The recommendations should be adopted with the sole reason of advancing the company’s global operations. To achieve this, the following recommendations are important; Restructure marketing techniques: the company is facing stiff international competition and is likely to lose out in case it remains with the same old marketing strategies; the company should consider drawing new market co mmunication strategies that will reposition its products in the market. In addition, the company should re-brand its products through careful and skilful innovation in order to attract new customers. To ensure that the operations of the company are successful, it is important that the company defines its operation principles of internal control. Moreover, the company should also establish ways of monitoring and evaluating the internal controls. The company should establish proper criteria according to which the process of risk management will be taking place. The criteria should be in such a way that potential risks are identified early enough and appropriate actions taken promptly. Financial strength is one of the most important core businesses of the company. To ensure that the company’s financial resource are well managed and utilized, it is recommended that the company gives a clear description on how the internal audit should function to avoid any form of Fraud or misapp ropriation of financial resource It will also be important for the company to enhance the flow of information from the top level to bottom level. The flow of information on crucial and sensitive matters should be effective and efficient. This should utilize the most current communication technology. The strengths and weaknesses of the company should be evaluated on a periodic basis in order to identify potential challenges that can affect the normal operations of the company. It is important to note that new challenges arise and can contribute to the company’s already existing weaknesses. Again, the company is likely to gain more strength in areas which, if well utilized, can help enhance the competitive advantage of the company. A definite period should therefore be set to be used in monitoring and evaluating the internal weaknesses and strengths of the company. Conclusion Google is the biggest and yet the most innovative internet firm. It was started as a research project b y PhD students from the University of Stanford. Since inception, it has been going through periods of growth and innovation. It has evolved to be an internet-based powerhouse and has been able to beat other internet firms, such as, Yahoo and Microsoft. It occupies about 50% of the market and offers a variety of products and services that attract a large population of users. Google offers relevant search results and it is also simple and user-friendly and this has facilitated its tremendous growth to become the most preferred search engine in the world. Google critical marketing strategies are the acquisition of small firms and the development of new services and technologies. Its revenue is entirely on advertising. What makes Google’s advertisement unique from others is that the ads displayed on a page are pertinent to the content of that specific page. Google also offers a wide variety of free services such as Gmail, Google maps, and other we-based services which attracts ma ny end-users forming a basis for increased advertising revenue. Reference List Anctil, E., 2008. Marketing and Advertising the Intangible. ASHE Higher Education Report, 34(2), 31-47. Anon. 2010. Google, Inc. Form 10-Q: U.S. Securities and Exchange Commission. Web. Atrill, P. and Mclaney, E., 2004. Accounting and finance for non-specialists, 4th Edition. Financial Times Prentice Hall, pp. 152-72. Earl, P., 1996. Management, Marketing and the Competitive Process. Williston, American International Distribution Corporation. Hooley, J. and Saunders, J., 1993. Competitive Strategy: The Key to Marketing Strategy. New York, Prentice Hall. Ketels, C., 2006. Michael Porters Competitiveness Framework: Recent Learning and New Research Priorities. Journal of Industry, Competition and Trade Vol.6, no.2, 115-136. Mowen, C.J., 2004. Consumer Behaviour-A Framework. Beijing, Tsinghua University Press. New York Times, 2007. Google Deal Said To Bring U.S. Scrutiny. Web. Shane, S., 2003. A General Theor y of Entrepreneurship: The Individual-Opportunity Nexus. London, Edward Elgar. Slawski, B., 2007. Google Acquisitions. [Online] SEO by the Sea. Slowman, J. and Sutcliffe, M., 2004. Economics for Business, 3rd Edition, Financial Times Prentice Hall, pp. 84-94.

The Best Email Marketing Sending Frequency According to 20 Studies

The Best Email Marketing Sending Frequency According to 20 Studies How often should brands send marketing emails? That’s a common question without a single definitive answer. But, you’re responsible for establishing your company’s email schedule and managing the marketing calendar. If your boss asks, â€Å"Are we sending emails at the best possible frequency,† you can’t say, â€Å"That answer is unknowable, young Jedi.† That’s not a helpful response. And it’s condescending to your department head (and you want to keep your job). Plus, if your email frequency isn’t optimized, you might be missing opportunities to convert more leads (or stop chasing away those currently in your funnel). Your list is an invaluable resource, and how often you send to it matters. The best schedule will vary from business to business, but you need a starting point and data to compare against. In this post, you’ll learn what 20 different companies discovered when they tried to answer this question. By the time you’re done, you’ll be prepared to plan a complete email schedule optimized for frequency and pacing. It’ll all be backed by real data, and ready to be fine-tuned based on your own performance. The Best Email Marketing Sending Frequency Backed By 20 Studies via @Snag Your Free Email Schedule Optimization Bundle Use the right tools for the right job. To help you get started managing an effective email schedule, here are three templates to use: Email Marketing Calendar Template: Schedule all those emails in one place (at the best dates and times, of course). Best Times to Send Email Guide: Get some additional insight into which times typically work best. Email Marketing Strategy Template: Plan and organize the complete strategy behind every email you’ll send. †¦ And Plan Your Email Frequency With The easiest way to map out your email schedule is on a calendar integrated into a holistic marketing management platform. With its new email marketing integrations, that platform is . With Email Marketing from , you can: Seamlessly integrate with your *favorite* email marketing platform. You already have a kick-a$$ email platform you know and love, so why give it up? With Email Marketing, you can easily connect your preferred email platform to with just a couple clicks. Write click-worthy email subject lines...every time. With Email Marketing, you can use ’s *exclusive* Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions. Get full visibility into your ENTIRE marketing strategy. Say â€Å"buh-bye† to disjointed marketing content (and constantly jumping from screen to screen). With Email Marketing, it’s easy to see how your email campaigns relate to the rest of your marketing strategy and quickly make adjustments if necessary. With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, and ActiveCampaign) to with just a couple clicks. Here’s how you can get started. Or schedule a free 14-day trial. About the 20 Studies, Blog Posts, and Research Reports So, where did all the research in this post come from? Here’s a breakdown of all 20 studies and posts: Infusionsoft’s post on finding the best frequency to email customers. DMA’s annual email marketing report. Entrepreneur’s pointers on the topic. Campaign Monitor’s surprising findings. Constant Contact’s detailed guide. Sark eMedia’s thoughtful opinions on what offers most value. Traffic Generation Cafe’s syndicated advice courtesy of Daegan Smith. Smart Insights’ research-backed findings. Crazy Egg’s impassioned recommendation to send more emails. Benchmark’s practical guide to choosing days and times to deliver. Fulcrum Tech’s helpful delineation between the terms â€Å"frequency† and â€Å"cadence.† OmniSend’s original research from 2017. Aweber’s answer: there’s no magic number (plus rationale for that conclusion). MailPoet’s more philosophical answer: it depends (and an explanation for that, too). EventBrite’s concise tips specific to event promotion emails. Ignite Visibility’s advice for promotional emails. SendGrid’s useful tips on what to do if your frequency is too  frequent. MailChimp’s email marketing field guide, which touches on frequency. Clickz’s collected research, which includes insights on how often top brands are sending email. ReturnPath’s original research on email frequency. That’s a lot of difference perspectives, from all different types of sources. This ensures the advice in this post isn’t all coming from one perspective, while reflecting the diversity of opinion and thought on this topic. What do 20 different studies say about the ideal email marketing send frequency?Setting Benchmarks: Frequency Vs. Results For comparison purposes, here are some benchmarks gathered by the folks at SendGrid, based on their own original research  (based on â€Å"50 billion messages to over 100,000 different senders in the top 25 industries who sent email through SendGrid†: A few things to point out straight off the bat: The average respondent sent around two emails per week. This marked a decline from 2016 to 2017. Which corresponded with a 3.3% increase in opens and a .4% increase in unique opens. However, unique clicks and clicks overall declined. What does this tell us? We can make a few educated guesses: Consumers are overwhelmed with information overload. Not just in their inboxes, but all over the web. So, reducing email may be an effort to reduce content shock. So, sending slightly less email can potentially improve results. It makes each email appear more valuable (at least initially) if they’re received less often. But, that email needs to be engaging to get clicks. The fact that clicks went down somewhat is slightly concerning, even if CTRs didn’t drop precipitously. This lines up with some other findings this post will dig into a bit later on. What Can Happen When You Tweak Your Frequency? Now, if you’re already sending marketing emails, you might be worried about adjusting your frequency. After all, if you don’t know what might happen, you may not want to risk something going wrong. But, fortune favors the bold. If you really want to know what works, you’ve got to be willing to experiment at least a little bit. To alleviate potential fears, though, here are four possible outcomes that Campaign Monitor says can occur. Unsubscribes Might Go Up Even worse, SPAM reports might go up, too. So, take that as a warning not to go overboard. That data aligns with possible solutions: Engagement Might Drop Citing (gated) data from Return Path, Campaign Monitor’s post reports that engagement could drop if too many low-value emails are sent. Not only could opens drop and unsubscribes increase, but even people who stick around might just disengage. Nothing Happens You make a change and †¦ nothing changes. That’s †¦ okay? Sort of? What this means is it’s time to test another variable. †¦ But, Your Results Could Improve (Dramatically), Too! When you start testing, some things might not go your way. But, once you start to see positive movement, keep at it. The results are worth the effort. In Campaign Monitor’s post, they highlight Aviva, an insurance company based in the UK. They were only emailing their list once a year. You read that right. But, then they increased their frequency. You’ll never believe what happened next: 48% more requested insurance quotes 304% more unique clicks 45% more email revenue Those are some awesome results, and they never would have been achieved without pushing past status quo and the fear of change.

Role of primary care physicians in obesity prevention and management Essay

Role of primary care physicians in obesity prevention and management in the U.S - Essay Example The principal research objective is to examine the gaps that exist in primary care particularly in managing obesity. Further, the research seeks to identify barriers that impede physicians from helping obese patients manage their weight. The research is, therefore, projected to pave way for better comprehension of healthcare delivery system from a weight and related ailments management perspective. Given the fact that scientific knowledge in regard to this healthcare service delivery system is not extensive, the proposed study will draw together extant information and present research based recommendations on how primary care physicians can contribute more to obesity management. Given primary care physicians’ direct connection to obese patients and their health information, they are best placed to aid in weight management and avoidance of obesity comorbidities, as long as, they effectively overcome prevailing impediments. Grant et al.’s study focuses on the roles entrus ted to bariatric physicians or medical practitioners who specialize in weight management. This study is instrumental to the research, since it provides insight into aspects in which primary physicians can be trained to make them proficient in obesity management. Sebiany’s research article provides important insight into the responsibilities expected of primary physicians in effective management of obesity, as well as, perceived obstacles to this efficacy. The journal article will be invaluable in development of the principal argument of the paper.

Existentialism Essay Example | Topics and Well Written Essays - 750 words - 5

Existentialism - Essay Example In other words, existentialism is a philosophical idea that is related to discovering oneself and the whole significance of life by the use of self-determination, freedom, autonomy, choosing, and responsibility. The idea is that every individual is seeking to discover and realize their true existence - who they are; what they are? - in life as each one makes decision according to his or her experiences, principles, and point of view. And options become distinctive without having the need of an impartial mode of reality. Existentialists believe in the idea that every person are compelled to make choices so as they should be responsible enough in making decisions with the aid of ethics and traditional beliefs. Freedom is a rudimentary idea in existentialism. Existentialists assert that while there are things that one cannot control such as skin colour, parents, race, etc., there is no possibility in pre-determining human actions, and that every human are deemed responsible for every act that he or she takes. In addition, the existentialist’ idea of facticity – a person is what the person’s past is in that his past co-establishes itself. (Sartre, â€Å"Being and Nothingness†). Many philosophers agree that freedom is something that cannot be separated from a person’s own nature. As a matter of fact, some existentialists subscribe to the notion that in dealing with human affairs, more so, on issues related to existence and personal concerns, human reasoning becomes limited, and sometimes, become insensible. Moreover, rationality does not have the ability to completely provide a person with the kind of consciousness needed to understand oneself; thus, human reasoning and other forms of rationality are insufficient (Kierkegaard 5). In religion, existentialists asserts that every believer should realize that, in studying the

Womens Rights Essay Introduction Essay Example for Free

Womens Rights Essay Introduction Essay Throughout life, Women have been experiencing a kind of situation where they do not receive equal rights as men. It is a spread of nationalism and it brings awareness to several of people. A majority group of women from different countries, races, cultures and languages speak of situations where they have been abused, threatened, victimized, mistreated and judged based on their appearance and capabilities. In spite that it is an issue, women perform their behavior in a different kind manner from fear and the decisions they make will change their life drastically. This is a form of crime where a woman faces violence that they do not deserve, whether it is in public or in a private context. There is a huge difference between the treatments both men and women receive. The fact that they are both different genders, these difference include their privilege to vote, their power of their political, their figure in what they are as an individual and their social engagement. It has become a huge impact in today’s society and from the past years, considering, that it has changed the world’s views and aspects towards women. However, women fight for their equal rights and their self determination as a mother and as an individual woman. During their movement, it has impacted the society and their hard work has finally paid off it includes their suffrage, movements and their discrimination which now Women can do anything. The issue of women’s rights has become a widespread. Over the eighteen hundreds, women from different countries around the world such as China, Afghanistan, Brazil, India, the U.  S and plenty of more countries, have had a huge impact towards a women, and until now it still has. Millions of women in every society struggled to strive for their equal rights in their country and their roles which would benefit them to redefine their lives. It involves their education and their access to political. In many cases women faces obstacles pertaining about â€Å"pregnancy, abortion, childbirth, HIV, reproductive tract infections and AIDS†, this is considered sex slavery. In this situation, it brings a daunting decision for a woman to face and overcome these obstacles, considering the fact that it may risk their lives or their health, internally and emotionally. Although, women’s fight for themselves, to gain respect and their freedom from this abusive sexual behavior to regain their dignity and justice. For example, Susan B. Anthony is one of the most well known person that supported Women’s Rights, regarding how she stood up for herself and for the entire group of women that is facing this kind of crisis, which she faced at the Declaration of Rights in July 1876. Susan quotes that We ask justice, we ask equality, we ask that all the civil and political rights that belong to citizens of the United States, be guaranteed to us and our daughter’s forever. † She was the leader of the union where she gathered a majority group of women to fight for what they believed was right! It included blacks and any sort of races. In contrast, Women were treated as if they were toy machines that obeyed their husband’s every desire. Basically, they were known as an image of a housewife. All they ever did was to cook, take care of their child including their family and did all the house chores, thus, if they were bored their hobby included sewing, their husbands were in control of their wages and lives. During that century, no one took an advice from women nor listened to what they had to say, concerning the fact that it was more than 15 countries all over the world. Women were looked down upon in the modern world; men had so much power against women. They believed that women are weak simply because of their appearance and their judgment about their capabilities, which they also believed that they are an easy target to rape. This situation that is occurring revolved around the world, how the treatment, misuse and abusive manner happen every day in a women’s life. The fact that men have a greater power; they abused this power to mistreat their wife or individual women, due to their different genders. Especially, how their husbands were given the right to beat their wives when they were angry at them also they had the privilege to lock them in a basement or wherever. For instance, during the 1960’s some housewives had the opportunity to vote and women did not get equal pay as men did when they worked. In addition, men receive greater opportunities than women, compared to women, they receive fewer opportunities. Therefore, women fought for themselves to rebel against their oppression, because of this controversial act. A majority group of women formed together to end this crisis, that they called their group â€Å"The National Union of Women’s Suffrage Societies† (NUWSS) which all began in the year of 1869 in  New York. A majority group of women went on protest to fight their beliefs as an individual for their equal rights. One of the situations they fought included their right to vote. It gave an illustration of the comparison to blacks and the rights of women. During the 1870’s, blacks were granted to vote while women were not, considering that women had to stay home to do the house chores while their husband went away and voted even if they weren’t interested in this. One of the Women that stood up for their gender and fought for this was, Elizabeth Cady Stanton she was the president of this, during the time of day along with Susan B. Anthony. As for every other woman, they all had their own beliefs in this situation; some were okay with this while some were not. Women’s that were involved and known as a suffragist, marched holding bans pertaining about their rights uphill and downhill they encouraged every other people to join them. In 1920 finally their hard work finally paid off, women were granted to vote however their privilege to work outside and their desires to get a higher education were not granted. Nevertheless, a movement in 1963, The National Organization of Women was formed by a group of women under the creed â€Å"to take action to bring women into full participation in the mainstream of American society now, exercising all privileges and responsibilities thereof in truly equal partnership with men†. This movement is a group of women who protested in what they believed was right for themselves. In recent years, their main focus in what they were doing was to receive equal payment like men, war protest for their rights. It included the same rights they wanted to obtain like how men were treated also how they in general should be treated like. They demanded equal rights such as the same job opportunities that will be opened up for them; political structure, social security and education should be granted. Several of Women demanded the rights of health services and the education they should receive. They opposed this through regulation and legislation amendment. An example, how women can do the same jobs as men is when men were assassinated in World War II. Women took over their jobs in a good term. This illustrates how women can be proven that their capabilities shouldn’t be judged. Unfortunately, when some of the men came back women were back in their old self, doing what they normally do.

What are groups? Essay -- Communication Skills, Team Work

Groups are collections of people with similar qualities and shared aims coming together to share knowledge and to learn from each other through discussion (Jaques and Salmon, 2007). Through group work (GW) students acquire effective collaborative, problem-solving, teamwork and communication skills. These are key skills required in employment where graduates will often need to work in teams to discuss solutions to problems / tasks. According to Race (2007) the above transferable skills can only be learnt from, and with, other people. Humans are social beings, thus individual learning is seen as a cultural process of participation as a group member interacting and socialising with each other (Maiden and Perry, 2011). Learners were tasked to design a module in groups of five or six in LTM113. Tuckman’s Model (TM) of group development will be used to discuss how GW is employed as a means to achieve the development of a module. TM is used by behaviourist scientist to analyse individual and group behaviour in the workplace, but the realm for Higher Education is that by recognising where a group is in the process, teachers can help steer the group to the desired stage. A brief synopsis of each stage is outlined below, reflecting on my experience in GW. The first stage of TM is Forming where members comes together to form a group, which involves testing limits to identify boundaries of both interpersonal and task behaviours (Tuckman, 1965). My group consists of a heterogenous mix of five lecturers from different faculty, providing mixed academic ability and experience to benefit GW. Participating in self-selection into groups promotes a sense of ownership, but self-selected groups can be subjective to discrimination by... ...eeping a focus on the task enabled the group to effectively reallocate roles, and collective effort helps towards the building of the module. A criticism of TM is that it is linear and observations are qualitative, subjective to bias. Findings cannot be generalised as there is a lack of control of independent variables and inequality in representation (Tuckman, 1965). An argument is that development of groups is not straightforward because human processes are complex. There may be overlap between different stages in TM as when group conflict is fading, feelings of cohesion may be rising. These changes do not occur in a discontinuous, staged-like sequence. Furthermore, groups are constantly forming and changing and they can move to a different stage. For example, when the group was performing, unexpected problems could force the group back to storming.

People and culture Essay

In this essay I am going to compare to poems present people and culture. Whether it be using words, imagery or the tone of the poem. The two poems I will be comparing are ‘What were they like’ by Denise Levertov and ‘presents from my aunts in Pakistan’ by Moniza Alvi. Both people consider the prospect of loosing a culture but the will loose them in different ways to each other, through war and the pressures of society also peer pressure. In ‘what were they like’ by Denise Levertov we are first confused about what the poem subject matter may be until we delve into the meaning of the poem and explore the history of the Vietnamese war and the people and culture caught up in the conflict. After reading into the poem we can see that it is about how people after the Vietnamese war believed their culture would be lost forever and that they would need story tellers and educators to continue their cultures story. The poem considers issues that are still relevant today such as the possibility of the loss of the culture and tradition in Afghanistan and Iraq due to the ongoing hostilities. The poem heavily romanticises the war and the Vietnamese people when saying things like ‘life was in rice and bamboo.’ This implies that the Vietnamese are simple folk, their lives are painted in a sympathetic portrait of a gentle, kind and humble race living and working in the paddy fields, which may be perceived as a patronising view of the Vietnamese people. This would not necessarily be how the poem was intended to be presented. ‘Presents from†¦Ã¢â‚¬â„¢ has similarities and differences to ‘What were they like’ is about. In ‘presents from my aunts in Pakistan’ Moniza Alvi is curious of her culture that she was torn away from at an early age. She receives presents from her aunts in Pakistan but is embarrassed of them. This poem is written through the eyes of a 16 year old girl who is curious, confused and embarrassed about a culture that she knows so little about but is such a big part of her as a person. When friends come round she hides her presents to avoid further embarrassment and ridicule. She is considering what culture to embrace and what culture to reject, peer pressure from both her friends and relatives are forcing her into a corner from which she is made to choose from and has nowhere to turn. The way this poem is both different and similar to ‘what were they like’ is that in both cases they are being forced to loose their culture, in ‘Presents from†¦Ã¢â‚¬â„¢ by peer pressure and in ‘What were they like’ by military force, in this way they are also similar because it is not their choice to loose their culture, this is how both poems present people and culture, how people can make their own choices and that people need to stand up for themselves. In this section of my essay on people and culture I will be comparing the structure of both ‘Presents†¦Ã¢â‚¬â„¢ and ‘What were†¦Ã¢â‚¬â„¢ how they are similar and different in shape, rhyme, punctuation, repetition, refrain and stanzas/sections. The structure of both poems are similar as they are original in the way they are presented. The structure has been greatly considered to show the poem is a certain way. In ‘Presents†¦Ã¢â‚¬â„¢ there appears to be no structure or reason to the bizarre way the poem is written at first reading. When we consider that the poet is confused and curious about her other culture she has moved away from, it becomes clear that that are the scattered ideas running through the mind of a troubled young girl. There need be no beginning or end to this poem; it is possible for the poem to start in many places, as this is set out to be as though someone has jotted down ideas and thoughts that have possibly no link between lines. There is no rhythm or flow through the poem, broken up by the lack of sense and constant change of path the poem takes. There is still some structure to the poem, there is punctuation where is should be, maybe even mare so as she pauses to throw more ideas and thoughts onto the page. There are full stops and capital letters where expected at the start and end of ideas. Ideas are split into stanzas which shows the poem is not completely free from structure. There is no repetition or refrain which is only to be expected in a poem such as this, where there is no regular shape or structure. I believe the poet has intended for their to be no structure, as it shows turmoil in the writer’s mind as she throws up the pro’s and con’s of embracing or rejecting her culture of which she knows so little about. It could also be written in this way to celebrate culture and diversity, by displaying her work in a unique and diverse way, I think this is the way Moniza Alvi wanted to display people and culture through the structure of her poem. In ‘What were†¦Ã¢â‚¬â„¢ the structure is also unorthodox in the way it is presented. We may be puzzled the first time we read it and question why the poem is written in such a way. As I have said before, it is not until you read deeper and research into the meaning of the poem that you can fully understand why it is written the way it is. You can then understand that it is written about the Vietnamese people and their battle to keep their culture. It appears to be children asking their teacher, Vietnamese people or American war veterans that fought in the war about the past and the culture or way of life the Vietnamese had. The way the poem is set out even as a question and answer poem is not as you would expect it to be, all the questions and all the answers are grouped together in two block paragraphs divided by a small gap. I thin Denise Levertov wrote the poem in this way because it shows that there are two different speakers to the poem and it draws a clear line between then to avoid confusion. I also think it is written in this way to show that there is a bombardment of questions from the children, as when the war was over people would have wanted to ask a lot of questions about the war, what the felt and how their culture has been affected. This is how I think Denise Levertov intended and used the structure of the poem to present how the people both Vietnamese and the group questioning them felt about the war. In the next section of my essay I will be exploring how the poets used language and poetic devices to display people and culture. Poets use different poetic devices to display their work in different ways depending on which way they would like their work to be perceived. ‘What were†¦Ã¢â‚¬â„¢ is a good example of where metaphors are used affectively to creat a clear image in your mind of what the poet is tring to get accros. A good example of this is ‘Sir, laughter is bitter to the burned mouth’, this could mean a few things, it could mean that they can no longer laugh as nothing is funny after the horrors they have seen, nothing would seem funny after the amount of death and destruction they have seen. Another meaning that is linked to laughter being hard to come by, could be that after seeing charred bodies and charred mouths that can no longer physically laugh. The poem is very ambiguous and could have many meanings that are not clear at first. The poet, Denise Levertov could have intended for this to happen and used it as a devise to make you continue reading to see if it became clear over time the exact meaning of this poem. It may also be ambiguous because the poem was written before the end of the Vietnamese war and ideas they may have been proved wrong or be different to the knowledge we have now, I think it was accidental that the people and culture are displayed in such an ambiguous way, but the way imagery, metaphors and similes have been used is very effective and presents well people and culture in the Vietnamese war. In ‘Presents†¦Ã¢â‚¬â„¢ imagery is also used all of the time to help you imagine the presents that are sent from her aunts in Pakistan. At the same time similes and metaphors are used to describe the items of clothing by comparing the exotic items of clothing to other more familiar objects, such as when it says ‘They sent me a salwar kameez peacock blue, and another glistening like an orange split open.’ This is very useful when trying to imaging other items of clothing that are sent. It is much better way of describing what the thing looks like and a much clearer way of presenting the people and culture in the poem when we can relate to everyday items and not just a name that we cannot pronounce properly. One of the dresses is personified when it says ‘ I tried each satin-silken top was alien in the sitting-room’. This puts a clear image in your mind of how Moniza feels towards her new clothes, it shows that she is confused about her Pakistani culture as if it were alien to her. Personification is not used in ‘What were†¦Ã¢â‚¬â„¢ but is used very effectively in ‘Presents†¦Ã¢â‚¬â„¢

Elder abuse Essay

Elder abuse is a practice carried out by various groups of people in different set of societies. It is a practice which has been grouped among other forms of discrimination. Elder abuse is thus discrimination of elder rights and freedom on the basis of age. Basically elders should be cared for and be given opportunity to express their opinion in the society. They have rights just like any other person of whichever age and therefore should not be subjected to any form of injustice. There are different types of elder abuse and each has specific indictors and consequences. Elders are abused financially through discrimination on financial matters. This form of abuse involves a situation where an elder is denied access to property which belongs to him, elder caregiver refuses to spend money from elder’s account, withdrawal of money from elders account through coaxing or by force and also taking advantage of the elder’s condition to misuse his money. This is like in the case of Mr. Jones, his daughter want to misuse his funds, taking advantage of his physical condition. Another form of elder abuse is inadequate care or neglecting them. Elderly people should be given care since they have many needs and they can not take care of themselves because of their age. This type of abuse involves not maintaining proper hygiene to the elders, not allowing the elders to participate family and other social ceremonies, not taking them for medication when they are sick and poor maintenance of the elder’s house of residence. Others are subjected to physiological and social abuse. In this type of abuse the elders are viewed as of no social or economical benefit and hence are neglected socially. They are tortured and are left mentally disturbed. They also suffer psychologically as they think how low they have been taken in the society. (http://www. elderabusecenter. org/default. cfm? p=nursinghomeabuse. cfm) Usually, the elder abusers share some chareacteristics. The elders’ abusers are either family member of the elder or non member of the family. Most of elder abusers are alcohol or drug addicted. This characteristic enables them to abuse the elders under drugs or alcohol control. They therefore mistreat the elders under the influence of drugs or alcohol. Most elder abusers depend on the elder for financial assistant. They therefore abuse them so that they can benefit financially at the elder expenses. Most elders’ abusers are stressed in life. They therefore abuse the elders out of stress and problems upon them. They see the elders as burden on top of their problems. Some of elder abusers are mentally ill. This makes them not to care about the elders and can mistreat them carelessly. The elders who fall victims of elder abuse also share some similar characteristics. Such elders are prone to abuse or are vulnerable. Elders with mental illness are basically prone to financial, sexual etc abuse. Most abused elders are socially rejected in the society. They therefore become desperate for any person who can socialize with them. The people who socialize with them usually abuse them since they understand they do not have other social friends. Most abused elders look exploitable form the look. In this way they give in easily to every idea given and they do not resist a lot especially in any argument. The abusers therefore take advantage and exploit them to their advantage. Most of the abused elders are physically or mentally impaired. This weakness gives abusers opportunities to abuse and mistreat the elders. For instance most elder women suffering from mental illness are sexually abused. (http://www. preventelderabuse. org/professionals/concerned. html) I can conclude by telling Mr. Jones that everybody has right to live free from any discrimination. This is clearly stated in the fundamental rights and freedom which state that nobody should be discriminated on basis of race, age, color etc. In that way therefore every elder should report any form of discrimination without fear.

How to Write a Business Report

How to Write a Business Report Writing Your Business Report What is a business report should be the most important question one needs to ask, because if you do not know this answer you would have already failed. Business reports are concise documents that will inform the reader about certain facts by summarizing and analyzing the details or various situations a business might find itself in. The business report is then used to make recommendations to whoever requested the report be drafted in the first place. Before you begin writing a business report it is important to find out who your audience is and what the fundamental purpose of the report is, this way you will ensure that you will meet the requirements expected. This is achieved by firstly reading your assignment carefully. It is helpful to jot down what you believe the audience would already know, so that you do not bore them; also it allows you a chance to see what key points need to be covered or described in detail. Next, you will need to determine your goal or the purpose of the business report, in short what your audience need to know once they have read your report. Keep in mind that you must respond to all the aspects asked of you when assigned the task of writing a business report. Typical reports include the following sections as a bare minimum: Terms of Reference, Procedure, Findings, Conclusions and Recommendations, but this will also be depend on the report you are writing. The nice part about writing a business report is that you are allowed to use charts, graphs and short bulleted lists to allow quick communication of information that is important to your business report. Proofreading Your Report It is advisable to proof read your business report carefully, and if possible ask other co-workers to read through your business report and to make notes where they find things a bit unclear or a little too emotive. Take these notes under review before finalizing your business report as it is quite easy to include things that do not pertain to the information wanted by the audience. In the end you want to create a report that is easy to read, concise and factual which any busy business person would be able to glance at in a hurry and obtain the gist of the report presented. When writing a business report it is important to remember that you must write in an objective and non-emotive tone and above all else, what you write must be factual. Generally the use of verbs and adjectives are not found in a business report as the facts presented in the report are supposed to persuade the audience. If you are feeling that you are not up to the task at hand, place an order with us now and have our team of professional writers put together a concise business report for you today at a fully affordable price.

Indo-European Family of Languages

Indo-European Family of Languages Definition Indo-European is a  family of languages (including most of the languages spoken in Europe, India, and Iran) descended from a common tongue spoken in the third millennium B.C. by an agricultural people originating in southeastern Europe. Branches of Indo-European (IE) include Indo-Iranian (Sanskrit and the Iranian languages), Greek, Italic (Latin and related languages), Celtic, Germanic (which includes English), Armenian, Balto-Slavic, Albanian, Anatolian, and Tocharian. The theory that languages as diverse as Sanskrit, Greek, Celtic, Gothic, and Persian had a common ancestor was proposed by Sir William Jones in an address to the Asiatick Society on Feb. 2, 1786. (See below.) The reconstructed common ancestor of the Indo-European languages is known as the Proto-Indo-European language (PIE). Examples and Observations The ancestor of all the IE languages is called Proto-Indo-European, or PIE for short. . . . Since no documents in reconstructed PIE are preserved or can reasonably hope to be found, the structure of this hypothesized language will always be somewhat controversial. (Benjamin W. Fortson, IV, Indo-European Language and Culture. Wiley, 2009) Englishalong with a whole host of languages spoken in Europe, India, and the Middle Eastcan be traced back to an ancient language that scholars call Proto Indo-European. Now, for all intents and purposes, Proto Indo-European is an imaginary language. Sort of. Its not like Klingon or anything. It is reasonable to believe it once existed. But nobody every wrote it down so we dont know exactly what it really was. Instead, what we know is that there are hundreds of languages that share similarities in syntax and vocabulary, suggesting that they all evolved from a common ancestor. (Maggie Koerth-Baker, Listen to a Story Told in a 6000-Year-Old Extinct Language. Boing Boing, September 30, 2013) Address to the Asiatick Society by Sir William Jones (1786) The Sanscrit language, whatever be its antiquity, is of a wonderful structure, more perfect than the Greek, more copious than the Latin, and more exquisitely refined than either, yet bearing to both of them a stronger affinity, both in the roots of verbs and the forms of grammar, than could possibly have been produced by accident; so strong indeed, that no philologer could examine them all three, without believing them to have sprung from some common source, which, perhaps, no longer exists. There is a similar reason, though not quite so forcible, for supposing that both the Gothick and the Celtick, though blended with a very different idiom, had the same origin with the Sanscrit, and the old Persian might be added to this family, if this were the place for discussing any question concerning the antiquities of Persia. (Sir William Jones, The Third Anniversary Discourse, on the Hindus, Feb. 2, 1786) A Shared Vocabulary The languages of Europe and those of Northern India, Iran, and part of Western Asia belong to a group known as the Indo-European Languages. They probably originated from a common language-speaking group about 4000 BC and then split up as various subgroups migrated. English shares many words with these Indo-European languages, though some of the similarities may be masked by sound changes. The word moon, for example, appears in recognizable forms in languages as different as German (Mond), Latin (mensis, meaning month), Lithuanian (menuo), and Greek (meis, meaning month). The word yoke is recognizable in German (Joch), Latin (iugum), Russian (igo), and Sanskrit (yugam). (Seth Lerer, Inventing English: A Portable History of the Language. Columbia Univ. Press, 2007) Also See Grimms LawHistorical Linguistics

CONTEMPORARY PRACTICES AND DEBATES Essay Example | Topics and Well Written Essays - 3000 words - 1

CONTEMPORARY PRACTICES AND DEBATES - Essay Example Another example is how the prince’s birth has been announced to the public, which merges new and old media traditions. Clearly, several things, including deciding and announcing the name of royalty, are much faster done now compared to olden times. Moreover, being part of the British family, Kate and William’s little prince will expect large media attraction and coverage, although the British family has tried to limit the latter’s presence in their lives in various ways, since Princess Diana’s death in August 31, 1997 (Lawless and Vinograd, 2013). The royal family, for example, has made arrangements with the British press regarding photos and information that can or cannot be published in the past (Lawless and Vinograd, 2013), a form of censorship that is harder to apply on the foreign/international press. These actions are only some of the examples of the departures of the British family from old traditions and their responses to the intrusions that come from the new media. This essay describes the old and new media environment that the little prince will grow in, as well his impact on the British economy and society. It shows that, despite the prevalence and dominance of the new media, the British family balances old and new cultural traditions as they seek to manage and to influence the media’s increasing impact on society, most especially, on the growth of the little Prince George. To learn more about the role of media in the British family, it would be helpful to describe some changes in how the royal family announced the birth of Prince George. Traditionally, the royal family announces the birth of royal babies â€Å"in front of Buckingham Palace, in the form of a notice placed on an easel in the forecourt of the palace† (Gibson, 2013). British officials changed the tradition when they informed the public of Prince George’s birth through e-mail first, where they added: â€Å"The