Analysing Ethical Issues of National Kidney Foundation

Case Ethical Analysis: National Kidney Foundation of Singapore (A) – Anatomy of a Crisis Wee Beng Geok and Yvonne Chong Overview When the National Kidney Foundation (NKF) of Singapore came under the scrutiny of the nation back in the July of 2005, it was evident that there was going to be major changes in the local social welfare scene. As a non-profit charitable organisation, the main aim of NKF was not only to look after the needs of its patients but encompassed drawing resources from society and moving towards changing and improving society as a whole. In this report, we focus on the issues that the top management faced and how this entire saga has affected not only NKF but also its numerous internal and external stakeholders.†¦show more content†¦NKF’s management might seem to not have taken donors’ opinions into consideration and hence portrayed the image of mismanaging donations. However, it would be unfair to not point out how not all stakeholders are equal and each is entitled to different considerations. Expectations differ across stakeholders and decisions made would more often than not lead to a conflict of interest but following the principle of utilitarianism, it is up to the discretion of the organisation to balance their decisions and decide how best to appease the majority. An example would be NKF’s dilemma of whether to disclose the salary of the CEO; not doing so would result in accusations of not being transparent while disclosing it might lead to criticism of charity leaders being too highly paid. The interests of the CEO and the donors are at conflict. Alternative Theoretical Perspectives Having received the National Youth Excellence Award in 1976 and practiced as a lawyer for 6 years2, Durai could be seen as a leader with strong self-efficacy and self-esteem. He valued new challenges more than conformity and challenged society’s perspective of managing a charity. His refreshing approaches to branding and fund raising led to staff costs incurred by the many fund raising activities to be higher than that of staff cost for dialysis treatment, which was not on the same page as what external stakeholders (donors and society) would expect from a charity.Show MoreRelatedCase Studies67624 Words   |  271 Pagesmost strategic management courses, cases are used extensively as a teaching tool.1 A key reason is that cases provide active learners with opportunities to use the strategic management process to identify and solve organisational problems. Thus, by analysing situations that are described in cases and presenting the results, active learners (that is, students) become skilled at effectively using the tools, techniques and concepts that combine to form the strategic management process. The cases that follow